How to Advertise on Facebook

You can advertise on Facebook today, but you need to know what you are doing. There are many things that people want to know about this outstanding marketing platform. We will give you some steps that you need to follow so you can launch your first ad on Facebook right away.

Ads Manager

There is a button called Ads Manager at the left-middle part of your screen on Facebook. You need to use this button so you can start advertising on Facebook. Remember that advertising on this social media network is not hard. Click on Create Ad at the right-top side of the corner. You can find this button once you have entered the Ads Manager.

Objective

You have to choose your objective right now. Your objective might be sending more traffic to your website, generating leads, and so on. You will find a lot of buttons to choose your objective right now. Okay, let`s choose Lead Generation as our objective. You will see the new form at the bottom of the screen. Click on Continue.

Ad Sets

You can now create a new ad set or various ad sets. You should create many ad sets. This is important because a wide array of ad sets will allow you to monitor the performance at a whole new level. This monitoring process will allow you to improve your ROI down the road.

Selections

You have to select the fan page, the audience, and things like that. Remember also that you can create a new audience or select an existing one. This will allow you to have more flexibility down the road. Select the country, age, gender, languages, further targeting, connections, placement, schedule and other options.

Format

You have to select the format of the ad. It might be a carousel, single image, single video, and slideshow. You will have to select one of these formats. Then you have to select some images for the ad. There is also a part of the process where you can to write the ad.

New Lead Form

You have to write a headline for your form. Some images will also be fine for the form. Facebook will use this form to collect the leads for you. There is also a section for the privacy policy and things like that. You don’t have to worry a lot about these things.

Wait

Now all you have to do is click on the Confirm button. You don’t have to wait hours for the apps to be approved because Facebook does a great job at assessing the quality of the ad. So you will just have to watch as the leads come in in the next few days of the campaign.
Remember that Facebook is here to stay for a long time because they have one of the best marketing platforms in the digital world. You can take advantage of Facebook ads once you have followed the tips we gave you above. So take action today and have fun writing different ads for your Facebook ads campaign. This will allow you to build a better business over time.

Michael